August Zehner August Zehner

Why Your Company Should Partner with Mytra Consulting in 2025

In today’s rapidly evolving business landscape, the challenges of growth, innovation, and operational efficiency have never been more pressing. As we look ahead to 2025, companies face increasing pressures to adapt to change, embrace new technologies, and uncover opportunities for sustainable success. At Mytra Consulting, we believe the right strategic partner can make all the difference.

Why Mytra Consulting?

  1. Tailored Strategy for Real Results - Every organization is unique, and so are its challenges. Mytra specializes in customized solutions that align directly with your goals—whether it's enhancing leadership effectiveness, streamlining operations, or accelerating business development.

  2. Proven Expertise Across Industries - With a team of seasoned executives and industry veterans, Mytra brings deep knowledge in telecommunications, utilities, and mid-sized businesses. Our consultants are not just advisors—they’ve led companies, driven change, and delivered results in the real world.

  3. A Strategic Growth Partner - Mytra focuses on high-level strategy, helping leaders make impactful decisions without losing sight of day-to-day priorities. We guide you through transitions, develop actionable plans, and equip your team for long-term success.

  4. People First, Always - From leadership development to employee engagement, Mytra understands that people drive results. Our approach helps businesses build stronger teams, improve collaboration, and foster a culture of innovation and accountability.

  5. Prepared for the Future - As we step into 2025, industries face post-BEAD opportunities, workforce challenges, and the need for operational resilience. Mytra is ready to help companies navigate these changes with confidence and clarity.

Make 2025 Your Year of Transformation

At Mytra Consulting, we don’t just advise—we partner with leaders to unlock growth and spark meaningful change. Whether you’re tackling process inefficiencies, developing leadership pipelines, or positioning for the future, Mytra is the partner you need to excel. Let’s make 2025 the year your company rises to the next level. Contact us today to explore how Mytra Consulting can help you achieve your goals. Together, we’ll challenge the status quo, drive results, and set the course for lasting success.

Read More
August Zehner August Zehner

Acknowledgment

We sincerely thank Corero Network Security for allowing us to use their products in our case study. Their willingness to collaborate has provided invaluable insights into the challenges and opportunities of implementing and monetizing layered services. Corero Network Security's DDoS protection solutions serve as an exemplary model for the industry, and we are grateful for their support in this endeavor.

About Mytra Consulting

Mytra Consulting is an independent firm specializing in the telecommunication and utility sectors. We help companies navigate the complexities of launching and managing advanced services in multi-stakeholder environments. With decades of industry experience, our team offers clear guidance to help optimize service offerings and drive sustainable growth. For more information, visit www.mytraconsulting.com.

About Corero Network Security

Corero Network Security is a global leader in real-time, high-performance DDoS protection solutions. With a focus on innovation and customer-centric solutions, Corero Network Security provides businesses, service providers, and enterprises with robust tools to safeguard their networks against the ever-evolving threat of DDoS attacks. Their state-of-the-art technology ensures networks remain secure, resilient, and available, helping organizations maintain uninterrupted operations and protect their critical assets. For more information, visit www.corero.com.

To see the complete business case - https://www.mytraconsulting.com/growth

Read More
August Zehner August Zehner

Driving Competitive Edge: Why Tier 2 and Tier 3 Leaders Must Embrace Layered Services

Tier 2 and Tier 3 service providers stand at a pivotal moment where fully embracing layered services and digital solutions is not just an option but a necessity for sustainable growth. The challenges of underutilization, strategic misalignment, and cultural barriers are significant but not insurmountable. Immediate Steps for Leadership:

  • Assess Current Use: Evaluate your use of layered services and digital tools. Identify areas where implementation is incomplete or where services are underutilized.

  • Develop a Strategic Plan: Create a comprehensive plan to deploy and integrate these services across your organization. Ensure this plan aligns with your strategic goals and includes clear, measurable objectives.

  • Foster a Culture of Innovation: Encourage a cultural shift that balances caution with innovation. Break down organizational silos and promote cross-departmental collaboration to ensure all teams are working towards the same goals.

  • Enhance Communication and Marketing: Invest in customer communication and marketing efforts to convey the value of advanced services like Corero Network Security's DDoS protection. Use targeted campaigns and data-driven insights to reach and educate your customers.

By taking these steps, senior leadership can unlock significant revenue opportunities, strengthen competitive positioning, and set your organization on a path to long-term success.

To see the complete business case - https://www.mytraconsulting.com/growth

Read More
August Zehner August Zehner

Develop Strategies for Unlocking Revenue Potential:  Maximizing the Monetization of Layered Services

To fully monetize layered services like Corero Network Security's DDoS protection, providers must adopt a more strategic approach to implementation and marketing:

  • Prioritize Full Implementation: Ensure solutions like Corero Network Security's DDoS protection are fully deployed and integrated into service offerings. Invest in resources and training to build the necessary expertise within the organization.

  • Align Strategy with Execution: Senior leadership must ensure that strategic goals are effectively translated into action, with clear, measurable objectives for deploying and monetizing layered services.

  • Enhance Customer Communication: Focus on clearly communicating the value of advanced security services through targeted marketing campaigns, customer education initiatives, and transparent pricing models.

  • Leverage Analytics: Use data analytics to understand customer needs better, allowing for more targeted and effective marketing of layered services.

To see the complete business case - https://www.mytraconsulting.com/growth

Read More
August Zehner August Zehner

The Challenge: Underutilization of Layered Services

One of the primary issues facing these providers is the underutilization of layered services like Corero Network Security's DDoS protection. While these services are critical for maintaining network security and reliability, many providers fail to implement them fully. This partial implementation often results from a lack of resources, insufficient training, or a disconnect between strategic goals and operational execution.

  • Partial Implementation: Providers often deploy solutions like Corero Network Security's DDoS protection only as a basic safeguard, leaving networks vulnerable and limiting the ability to generate additional revenue from offering advanced security services.

  • Missed Revenue Opportunities: Providers miss out on significant revenue potential without fully integrating these services. Customers are increasingly willing to pay for enhanced security, but the opportunity to capitalize on this demand is lost if these services are not adequately marketed or implemented.

  • Operational Inefficiencies: The lack of complete implementation leads to operational inefficiencies, as providers struggle to manage and optimize these services without the necessary expertise or resources. Paying attention to details (mis-spellings), yet missing operational targets.

To see the complete business case - https://www.mytraconsulting.com/growth

Read More
August Zehner August Zehner

Are You Getting the Most from Your Connectbase Investment?

Regarding network monetization, simply having a digital tool like Connectbase is just the beginning. The journey is about leveraging that tool to its fullest potential for sustained revenue growth. At Mytra Consulting, we specialize in optimizing Connectbase to unlock new revenue opportunities, ensuring that your investment does more than just function—it drives results aligned with your unique goals.

Connectbase is a powerful platform, but even the best tools need fine-tuning to reach their peak performance. Are you confident your Connectbase setup is fully optimized to support your revenue ambitions? Your team’s expertise is essential, but there’s also value in verifying that every element of your Connectbase configuration aligns with your growth objectives. A health check with Mytra Consulting can help uncover untapped potential and refine your approach.

With our deep experience in the telecom and utility industries, we understand that a customized approach can make a substantial difference. Mytra’s consultants can work with you to ensure Connectbase’s configurations and workflows are tailored precisely to your needs. Whether it’s developing custom workflows, validating data accuracy, or maximizing Connectbase’s insights, our goal is to help you transform opportunities into wins.

Are you interested in a health check? Are you ready to maximize your Connectbase potential? Contact Mytra for a discovery call, and let’s work together to drive impactful results for your business.

Learn more about our Connectbase Health Checkup - https://www.mytraconsulting.com/connectbase

Read More
August Zehner August Zehner

A Case Study in Missed Opportunities: Corero Network Security's DDoS Protection

Corero Network Security's DDoS protection is a prime example of how incomplete implementation can result in lost revenue opportunities. Despite its potential, many service providers deploy Corero Network Security's DDoS protection only as a basic safeguard, limiting its effectiveness as a premium service and its ability to generate additional revenue. Despite its potential, many service providers do not fully exploit this tool.

  • Incomplete Deployment: Corero Network Security's DDoS protection is often deployed only as a basic safeguard, limiting its revenue-generating potential as a premium service.

  • Lack of Strategic Alignment: There is often a disconnect between providers' strategic goals and the operational execution of these services. Senior leadership may recognize the importance of advanced security features, but without effective implementation, the full potential of Corero Network Security's DDoS protection remains untapped.

  • Customer Communication: Another significant barrier is the lack of effective communication with customers about the value of these services. Many providers fail to adequately market the benefits of DDoS protection, leading to low adoption rates.

To see the complete business case - https://www.mytraconsulting.com/growth

Read More
August Zehner August Zehner

Adapting Strategies to Cultural Realities

  • Encouraging a Balanced Approach to Risk: To overcome risk aversion, leadership should promote a culture that balances caution with innovation. Piloting new services on a smaller scale before a full rollout can help manage risk while exploring the revenue potential of services like DDoS protection. For instance, a provider might introduce DDoS protection as a pilot program in a specific region, gather data on customer uptake and service effectiveness, and then use these insights to inform a broader implementation strategy.

  • Aligning Community Focus with Revenue Goals: For community-focused providers, aligning the mission of serving the Community with financial sustainability is essential. Advanced services like DDoS protection can be framed as critical for ensuring community safety and maintaining the reliability of essential services. Providers can justify the investment by positioning these services as necessary to protect the Community's infrastructure and encourage broader adoption. For example, a provider might communicate how DDoS protection helps safeguard local hospitals, schools, and emergency services, enhancing community resilience.

  • Breaking Down Organizational Silos: Leadership must actively work to dismantle organizational silos by fostering cross-departmental collaboration. This can be achieved through regular interdepartmental meetings, shared goals, and integrated project management tools. For instance, involving marketing and sales teams early in deploying a new service ensures that robust promotional strategies and customer education efforts complement the technical capabilities. This holistic approach can help provide services like DDoS protection that are fully implemented and monetized.

To see the complete business case - https://www.mytraconsulting.com/growth

Read More
August Zehner August Zehner

The Impact of Company Culture on Monetizing Layered Services

A company's culture heavily influences the effectiveness of implementing and monetizing layered services like DDoS protection. Company culture significantly shapes how providers approach the adoption of new technologies, prioritize revenue-generating services, and direct overall business strategies.

  • Risk Aversion and Conservatism:  Many Tier 2 and Tier 3 service providers operate in environments that have historically required strict adherence to regulatory standards, often resulting in a conservative and risk-averse culture. This culture, particularly prevalent in rural or underserved markets, favors stability and incremental change over bold innovation. This conservative approach can lead to hesitancy in adopting new technologies like DDoS protection. Even when such technologies are adopted, they may be implemented only to the extent necessary to meet basic service requirements or regulatory compliance rather than being fully integrated as part of a broader, revenue-generating strategy. For example, a provider may deploy DDoS protection merely as a defensive measure to meet minimum security standards without exploring its potential as a premium service offering.

  • Community-Focused Mission: Many Tier 2 and Tier 3 providers, especially cooperatives like Not-for-Profit ILECs or REMCs, are driven by a mission to serve their communities. This mission often emphasizes the affordability and accessibility of essential services, ensuring that even the most underserved populations have access to basic connectivity and utilities. While this mission-driven culture is commendable, it can inadvertently create a reluctance to charge higher prices for advanced services like DDoS protection. The emphasis on keeping costs low for the Community can result in underpricing or even neglecting the promotion of premium services that could enhance network security and reliability. For instance, a cooperative might focus on providing low-cost broadband to all members, while advanced security features, which could generate additional revenue and improve service quality, remain underutilized or poorly marketed.

  • Organizational Silos: Internal silos are a common challenge in many service providers. Technical operations, marketing, and sales departments often work independently, with little communication or collaboration. These silos are usually reinforced by hierarchical structures that do not incentivize cross-functional interaction and shared accountability. The presence of organizational silos can severely hinder the effective implementation and monetization of services like DDoS protection. For example, while the technical team might successfully deploy the DDoS protection solution, a lack of coordination with marketing and sales could mean the service is not effectively promoted or priced to reflect its value. This disconnect can lead to low customer adoption rates and missed revenue opportunities, as the service's full potential is not realized across the organization.

To see the complete business case - https://www.mytraconsulting.com/growth

Read More
August Zehner August Zehner

Unlocking Growth Potential: Why Embracing Layered Services is Crucial for Senior Leadership at Tier 2 and Tier 3 Providers  

Executive Summary

Providers can unlock growth potential and enhance their competitive edge by addressing common implementation challenges and aligning strategic goals. This report examines the current state, challenges, and opportunities for Tier 2 and Tier 3 service providers in the rapidly evolving telecommunications landscape. We focus on the critical role of layered services and digital solutions in driving growth and maintaining competitiveness.

In today's fast-paced telecommunications landscape, Tier 2 and Tier 3 service providers increasingly invest in fiber networks and advanced digital tools to remain competitive and drive growth. The distinction between Network Service Providers (NSPs) and Managed Service Providers (MSPs) often blurs as both service providers increasingly offer comprehensive solutions beyond basic connectivity. The success of these investments critically depends on the full implementation of layered services and digital solutions. Providers face operational inefficiencies, lost revenue opportunities, and a diminished competitive position when these implementations are incomplete.

Key Challenges Facing Tier 2 and Tier 3 Providers  

  • Underutilization of Digital Tools: Many service providers struggle with fully implementing essential digital tools, such as CRM systems, Service Management Portal, GIS mapping, and Security Solutions. This underutilization leaves networks vulnerable, leads to operational inefficiencies, and results in missed revenue opportunities. Without full integration, these tools fail to deliver their potential value.

  • Barriers to Monetizing Layered Services: As the industry has seen a shift in payback periods—from 18-30 months in the 2010 time period to 5-7 years by 2020—finding new revenue streams has become essential. However, the potential of layered services, such as security solutions, often goes unrealized due to incomplete implementation and inadequate marketing. Providers must fully deploy these services to unlock significant new revenue opportunities and ensure long-term growth.

  • Strategic Alignment and Execution: A frequent disconnect between strategic goals and operational execution can derail initiatives, delaying returns and missing key opportunities. For service providers, aligning strategic objectives with operational execution through clear, measurable goals and continuous monitoring is critical to success.

To see the complete business case - https://www.mytraconsulting.com/growth

Read More
August Zehner August Zehner

Telecom Veteran Michelle Bixel  Joins Mytra Consulting as Telecom Consultant

Anderson, Indiana – August 13, 2024 – Mytra Consulting is pleased to announce the appointment of Michelle Bixel as a Telecom Consultant. With over seventeen years of experience in telecommunications, Bixel brings expertise in operational management and product launches to the Mytra team. Bill Bell, Chief Operating Officer at Mytra Consulting, emphasized the value of Bixel's expertise in operational consulting, stating, "Michelle's joining Mytra Consulting marks a notable stride in our continuing commitment to recruit and engage top-tier consultants to empower clients with forward-thinking strategies and tools." Bixel is a telecommunication consultant focused on helping clients improve operations and service planning. Her extensive experience in end-to-end project lifecycle management, vendor management, and new product development positions her as a valuable asset in her consulting role with Mytra Consulting.

John Greene, CEO of Mytra Consulting, commented on Michelle's appointment, stating, "Michelle's background and understanding of telecommunication and operational consulting will amplify our telecom advisory services. Her experience and operational perspective will be very helpful in empowering our clients to achieve their business objectives." Most recently, Bixel served in a Service Delivery role at INDATEL, where she led end-to-end project management to deliver Ethernet, Dedicated Internet Access, and Wave Services. Her responsibilities included coordinating Carrier order fulfillment and overseeing vendor management. 

Heather Lermont-Pape, Chief Learning Officer at Mytra Consulting, added, "Michelle Bixel's Carrier Service Provider background and her hands-on approach to operational consulting will strengthen our ability to expand our operational and management consulting for service providers. Our clients are scaling their broadband operations, and Michelle will help address the operational issues facing broadband providers." Michelle Bixel highlighted her excitement about joining Mytra Consulting, adding, "I look forward to contributing to Mytra Consulting's growth and success." I am delighted to work with the outstanding team here and use our aggregate telecom and operational skills to satisfy clients' changing needs."

About Mytra Consulting

Mytra Consulting is an advisory services firm specializing in the telecommunications, information technology, and electric utility industries. The company offers a comprehensive range of services, including strategic planning, business development, change management, and more, to clients across the United States. Headquartered in Anderson, Indiana, Mytra Consulting is committed to delivering valuable expertise and empowering clients to achieve their goals successfully. For more information about Mytra Consulting, please visit www.Mytraconsulting.com.

Read More
August Zehner August Zehner

Tech Executive Andy Banning Joins Mytra Consulting as Chief Technology Officer

 

Anderson, Indiana – July 23, 2024 – Mytra Consulting is happy to announce the appointment of Andy Banning as its new Chief Technology Officer (CTO). With over three decades of experience in the IT Managed Services and IT consulting sectors, Banning brings a wealth of strategic leadership and management expertise to the team. John Greene, CEO of Mytra Consulting, commented on Andy's appointment, stating, "Andy Banning's extensive Information Technology background is a tremendous asset to Mytra Consulting. His hands-on approach to management consulting will strengthen our ability to innovate management consulting for IT Service providers. Our clients are scaling their broadband operations, and Andy will help with Management Consulting for scaling Providers' operations around Managed Services of their Broadband and as they expand in IT Services."

A 1993 graduate of Purdue University with a Bachelor's degree in Computer Technology, Banning has held key positions at prominent organizations, including LanTECH of America, IT Solutions, and Cyberian Technologies. As a Partner at Cyberian Technologies from 2008 to 2022, he demonstrated proficiency in various aspects of IT infrastructure and managed service operations.  Heather Lermont-Pape, Chief Learning Officer at Mytra Consulting, added, " Andy's comprehensive background and pragmatic understanding of IT management consulting will greatly amplify our advisory services.. His perspective will be instrumental in delivering tailored solutions that empower our clients to achieve their business objectives." Most recently, Banning served as a consultant during Meriplex's acquisition of Cyberian Technologies, facilitating a smooth transition and migration of crucial business systems. Bill Bell, Chief Operating Officer at Mytra Consulting, emphasized the value of Banning's expertise in management consulting areas, stating, "Centered on Technology and Management consulting, Andy's joining Mytra Consulting marks a notable stride in our continuing commitment to recruit and engage top-tier consultants to empower clients with forward-thinking strategies and tools."

Andy Banning expressed his enthusiasm about joining Mytra Consulting, saying, "I look forward to contributing to Mytra Consulting's growth and success. I am excited about the opportunity to collaborate with the talented team here and to leverage our collective expertise to meet the evolving needs of our clients."

About Mytra Consulting

Mytra Consulting is an advisory services firm specializing in the telecommunications, information technology, and electric utility industries. The company offers a comprehensive range of services, including strategic planning, business development, change management, and more, to clients across the United States. Headquartered in Anderson, Indiana, Mytra Consulting is committed to delivering valuable expertise and empowering clients to achieve their goals successfully. For more information about Mytra Consulting, please visit www.Mytraconsulting.com.

Read More
August Zehner August Zehner

Telecom Executive John Ivanuska Joins Mytra Consulting

 

Anderson, Indiana – June 26, 2023 - Mytra Consulting is pleased to announce the appointment of John Ivanuska, a telecom industry veteran, as a Business Consultant. Ivanuska brings extensive expertise in strategic planning and executive management. Ivanuska steps into his new role with decades of experience in telecommunications and business development. Most recently, John served as Vice President, Business Development & Carrier Relations at INDATEL Services, where he advised the Executive and Board Leadership on strategic growth initiatives. Before his tenure at INDATEL, John had a distinguished career at Verizon, managing Wireline and Cable network suppliers for a decade, providing strategic consulting to optimize supplier relationships and network efficiencies. He also served as Director of State Public Policy at XO Communications, leading regulatory and legislative efforts and securing partnership agreements with over 50 companies, showcasing his expertise in regulatory consulting and policy development.

John Greene, CEO of Mytra Consulting, expressed confidence in Ivanuska's appointment, "we pride ourselves on assembling a team of highly skilled professionals who are dedicated to delivering tailored solutions that drive growth and success for our clients. Mr. Ivanuska's addition to our ranks further strengthens our ability to provide cutting-edge strategies and comprehensive support in the ever-evolving telecommunications domain. John Ivanuska's expertise will be an invaluable asset as we continue to navigate the complexities of the industry and exceed our clients' expectations.”

Ivanuska's early career includes leadership roles at Birch Communications and Sprint. At Birch Communications, he oversaw carrier relations and provided strategic advice on expanding the company's market reach. At Sprint, he was instrumental in growing the wireline footprint and offered insights into market expansion and strategic development. Bill Bell, Chief Operating Officer at Mytra Consulting, emphasized the value of Ivanuska's expertise in Telecommunication and Business consulting, stating, "John Ivanuska's comprehensive background in the Carrier Wholesale telecommunications industry makes him the ideal candidate for the role of Business Consultant. We are pleased to welcome him to the team and look forward to leveraging his expertise to drive further growth and success for our clients."

John Ivanuska expressed his enthusiasm about joining Mytra Consulting, stating, "I am thrilled to bring my industry experience to Mytra Consulting. I look forward to collaborating with the team here to deliver exceptional results for our clients. The opportunity to contribute to Mytra’s continued growth is exciting. Together, I believe we can achieve great things and continue to set new standards in the industry."

About Mytra Consulting

Mytra Consulting is an advisory services firm specializing in the telecommunications, information technology, and electric utility industries. The company offers a comprehensive range of services, including strategic planning, business development, change management, and more, to clients across the United States. Headquartered in Anderson, Indiana, Mytra Consulting is committed to delivering valuable expertise and empowering clients to achieve their goals successfully. For more information about Mytra Consulting, please visit www.Mytraconsulting.com.

Read More
August Zehner August Zehner

John Greene Takes Helm as CEO of Mytra Consulting, Steering Future Success with Telecom Expertise

Telecom Industry Veteran to Lead Advisory Firm's Next Phase of Growth

Anderson, Indiana, April 26, 2024—Mytra Consulting, an advisory services firm specializing in the telecommunications and electric utility sectors, today announced the appointment of John Greene as CEO. With more than 25 years of expertise in the broadband and telecoms sectors, Greene will lead Mytra's expansion and strategic direction. "We are thrilled to welcome John as our new CEO," said Bill Bell, Co-founder and COO of Mytra Consulting. "His engineering experience, understanding of the broadband sector, and ability to encourage creativity will be tremendous benefits as we move into our next stage of expansion. John's leadership will enable our staff to provide our clients with unparalleled service across the telecom industry."

Greene joins Mytra from his recent role as CEO of New Lisbon Holdings, Inc., where he successfully drove growth and diversification across the company's telecommunications subsidiaries. His extensive career has spanned senior leadership positions at prominent industry organizations, including tenures as Chairman of the Board at Hoosier Net, LLC and Treasurer and Board Member at the Telecommunication Industry Association (TIA). Notably, Greene has demonstrated a steadfast commitment to advancing telecommunications infrastructure and advocating for rural broadband providers. He championed initiatives to bridge the digital divide. "I am honored and excited to join the exceptional team at Mytra Consulting," said Greene. "This firm has established itself as a trusted partner to organizations navigating the complexities of the modern digital economy. Together, we will build upon Mytra's strong foundation, delivering innovative solutions that create lasting value for our clients as they strive to maintain a competitive edge." With a remarkable career spanning engineering, business development, regulatory affairs, and corporate leadership, Greene's appointment reinforces Mytra Consulting's position as an industry leader. His strategic vision and deep sector knowledge will prove pivotal in driving the company's continued success and empowering clients to thrive amid rapidly evolving market dynamics.

John Greene is a seasoned telecommunications executive with an extensive background in fiber optic networks, broadband technology, and corporate leadership. He brings decades of experience in the telecommunications industry, including roles such as CEO and General Manager of New Lisbon Telephone Company, Chief Engineer for Great Plains Communications, and leadership positions at organizations like Bellcore and BellSouth.

About Mytra Consulting

Mytra Consulting is an advisory services firm specializing in the telecommunications, information technology, and electric utility industries. The company offers a comprehensive range of services, including strategic planning, business development, change management, and more, to clients across the United States. Headquartered in Anderson, Indiana, Mytra Consulting is committed to delivering valuable expertise and empowering clients to achieve their goals successfully. For more information about Mytra Consulting, please visit www.Mytraconsulting.com.

Read More
August Zehner August Zehner

Technology Veteran Michael Richtberg Joins Mytra Consulting as Executive Advisor

Anderson, Indiana - April 17, 2024 - Mytra Consulting, an advisory services firm specializing in the telecommunications, information technology, and electric utility industries, is proud to announce the appointment of Michael Richtberg as an Executive Advisor. With a remarkable background in innovation, product strategy, and business transformation, Michael Richtberg brings a wealth of expertise to complement the firm's seasoned team of professionals.

In his previous role as Chief Strategy Architect and Product Management Consultant at Dell Technologies, Richtberg played a pivotal role in driving market-changing disruptions and innovation within Dell's infrastructure and storage product portfolio. Before joining Mytra Consulting, Richtberg held strategic positions at notable companies such as Nexenta, SoftNAS (now Buurst), Pivot3, Oracle, and Citrix Systems.  Richtberg's career spans from lean startups to Fortune 50 enterprises, where he has excelled in executive advisory roles, bringing new products to market and forging strategic partnerships.  August Zehner, Managing Partner of Mytra Consulting, expressed enthusiasm about Richtberg's addition, stating, "We are thrilled to welcome Michael Richtberg to our team as an Executive Advisor. His extensive experience driving transformative change and fostering innovation will greatly benefit our clients and further enhance our capabilities."

"We are excited to have Michael join our team because of his visionary approach to technology product strategy and his ability to drive innovation across various organizational scales," said Bill Bell, Co-founder and COO of Mytra Consulting. " He has a unique talent for navigating complex technological landscapes and inspiring cross-functional collaboration to deliver tangible business outcomes." Heather Lermont-Pape, Chief Learning Officer, said, "Michael's proven track record in New Product Development and Growth Planning will also be an asset in driving innovation in client engagements."  

"Mytra Consulting is committed to delivering exceptional value to its clients, and I am excited to join the team," said Richtberg. "I look forward to leveraging my experience and expertise to drive innovation and help our clients achieve their strategic goals."  

About Mytra Consulting

Mytra Consulting is an advisory services firm specializing in the telecommunications, information technology, and electric utility industries. The company offers a comprehensive range of services, including strategic planning, business development, change management, and more, to clients across the United States. Headquartered in Anderson, Indiana, Mytra Consulting is committed to delivering valuable expertise and empowering clients to achieve their goals successfully. For more information about Mytra Consulting, please visit www.Mytraconsulting.com.

Read More
August Zehner August Zehner

Speedy Telecom to Partner with Mytra Consulting for Industry Progress

Speedy Telecom and Mytra Consulting Embrace Collaboration for Industry Progress. The collaboration is poised to deliver expanded capabilities and exceptional value to clients seeking optimized Transport and communication services.

ANDERSON, Ind., Feb. 21, 2024 /PRNewswire-PRWeb/ -- Mytra Consulting is pleased to announce a strategic partnership with Speedy Telecom, a firm specializing in wholesale carrier services. This collaboration is poised to deliver expanded capabilities and exceptional value to clients seeking optimized Transport and communication services. "We are excited about the synergies that will result from our collaboration with the esteemed team at Speedy Telecom," expressed Justin Forte, President of Mytra Consulting. "Together, we will empower clients with Carrier Wholesale solutions, enabling them to thrive in an evolving Service Provider landscape." As part of this partnership, Speedy Telecom will contribute its proven expertise in Dark Fiber, DWDM, Cyber Security, and SD-WAN services on a national scale. President Lori Cundy remarked, "This alliance enhances our ability to deliver significant value to a broader spectrum of organizations. The shared commitment to guiding companies  through change aligns seamlessly with our mission to equip clients with solutions that foster success." The collaboration underscores the dedication of both organizations to empower clients through specialized expertise and meaningful collaboration. Bill Bell, Chief Operating Officer at Mytra Consulting highlighted Speedy Telecom's contribution in the realms of Service Providers and Enterprise customer services. "This partnership signifies a pivotal step in broadening our capabilities and reinforcing our commitment to the success of our clients," said Bell.

About Speedy Telecom

Speedy Telecom is a trusted partner offering wholesale carrier services to Service Providers and Enterprise companies. With over 250 carrier partnerships worldwide, Speedy Telecom provides objective input and solutions tailored to meet clients' needs. From Dark Fiber, DWDM, Cyber Security, and Layer 2 Ethernet & SD-WAN solutions, Speedy Telecom covers a range of services, ensuring the best prices on networks that support diverse requirements. For more information, please visit https://www.speedy-telecom.com/.

About Mytra Consulting

Mytra Consulting is an advisory services firm specializing in the telecommunications, information technology, and electric utility industries. The company offers a comprehensive range of services to clients across the United States, including strategic planning, business development, change management, and more.

Headquartered in Anderson, Indiana, Mytra Consulting is committed to delivering valuable expertise and empowering clients to achieve their goals successfully. For more information about Mytra Consulting, please visit www.Mytraconsulting.com.

Media Contact

Debbie Ivanuska, Mytra Consulting, 1 3174033550, divanuska@mytraconsulting.com, www.mytraconsulting.com

SOURCE Mytra Consulting

Read More
August Zehner August Zehner

Mytra is pleased to announce Jim Turner is joining as a Management Consultant.

Turner brings a wealth of leadership experience that aligns with Mytra's commitment to delivering thoughtful and effective solutions.

ANDERSON, Ind., Jan. 24, 2024 /PRNewswire-PRWeb/ -- Mytra Consulting, an advisory services firm specializing in telecommunications, information technology, and electric utility industries, is pleased to announce Jim Turner is joining as a Management Consultant. Turner brings a wealth of leadership experience that aligns with Mytra's commitment to delivering thoughtful and effective solutions. Justin Forte, President of Mytra Consulting, expressed confidence in Turner's appointment, stating, "Jim Turner's impressive career in leadership positions, coupled with his diverse experience, makes him a valuable addition to our team. We anticipate his positive impact in empowering our clients to achieve their business goals."

Turner's tenure as CEO at Bartholomew County REMC from 2008 to 2020 underscores his profound understanding of the electric cooperative sector. His successful oversight of various operational facets, including construction, maintenance, service, engineering, member service, community relations, and accounting, demonstrates his industry expertise. Heather Lermont-Pape, Chief Learning Officer of Mytra Consulting, expressed confidence in Turner's capabilities as a Management Consultant, noting, "Turner's background in electric utilities brings valuable industry expertise to our team. His skills, combined with a keen interest in training and consultancy, will greatly benefit our clients."

Before his role as CEO, Turner served as a Business Relations Manager at Duke Energy, contributing significantly to customer satisfaction, regulatory relationships, and earnings growth. His exceptional leadership as District Manager with Cinergy-PSI within Indiana showcased his operational prowess. "I excitedly anticipate leveraging my career expertise with Mytra to drive innovation," said Jim Turner. "Enabling positive organizational change for progress is exciting, and delivering exceptional value to clients makes it worthwhile for me."

About Mytra Consulting

Mytra Consulting is an advisory services firm specializing in the telecommunications, information technology, and electric utility industries. The company offers a comprehensive range of services, including strategic planning, business development, change management, and more, to clients across the United States. Headquartered in Anderson, Indiana, Mytra Consulting is committed to delivering valuable expertise and empowering clients to achieve their goals successfully. For more information about Mytra Consulting and its services, please visit www.Mytraconsulting.com.

Media Contact
Debbie Ivanuska, Mytra Consulting, 1 317-403-3550, divanuska@mytraconsulting.com, www.mytraconsulting.com

SOURCE Mytra Consulting

Read More
August Zehner August Zehner

Mytra Consulting Partners with Connectbase to Elevate Telecom Services for Enhanced Connectivity

Mytra Consulting supports independent providers in joining and maximizing benefits of the Connected World platform

BOSTON — October 3, 2023 — Connectbase, The Industry Cloud for Connectivity, entered into a strategic partnership with Mytra Consulting, a consultancy specializing in business development and sales development for the telecom industry.  Mytra chose to partner with Connectbase because of Connectbase’s innovative solutions, which automate and streamline carrier wholesale processes that have traditionally been manual and inefficient. Mytra’s expertise, combined with cutting-edge technology from Connectbase, will provide middle-mile companies, independent ILECs, REMCs, and cable and other broadband providers with the tools and support they need to thrive in digital transformation. 

“We are thrilled to partner with Mytra Consulting. Their expertise in business development and sales strategy spans decades. Together, we’re empowering independent and rural providers with the tools and support they need to excel in the digital age,” said Ben Edmond, Founder and CEO of Connectbase. “Bringing new technology and workflows into a business is challenging but necessary in today’s world. Leveraging Mytra’s expertise to handle the heavy lifting for local providers changes the paradigm.” A key objective of this collaboration for Mytra is to ensure that independent providers, often possessing extensive fiber networks with unique reach into rural America, are included in the Connectbase ecosystem on its Connected World platform. Mytra will provide managed services, encompassing successful launches, ongoing support, testing, documentation and assistance in the creation of rate cards for on-net and near-net buildings.

“It seems like every week I am visiting with a small provider, listening as they share that they’ve either lost their cell tower agreements or never even had the opportunity to bid on towers, or other large enterprise or government sites,” said Justin Forte, President of Mytra Consulting. “We’d like to ensure that they get a seat at the table and compete for opportunities in their own backyards.”

###

 About Connectbase

Connectbase is The Industry Cloud for Connectivity. Connectbase is a partner to the industry, enabling next generation buying and selling of connectivity, including automated quoting, and providing deep, trusted insights. Connectbase’s industry-leading platform, The Connected World, serves almost 300 providers globally, managing 2.6 billion locations across more than 150 countries. The Connectbase team has built a connected ecosystem transforming network buying and selling processes. Visit Connectbase at connectbase.com and follow us on LinkedIn at linkedin.com/company/connectbase-us/.

About Mytra Consulting

Mytra Consulting is an advisory services firm specializing in the telecommunications, information technology, and electric utility industries. The company offers a comprehensive range of services, including strategic planning, business development, change management, and more, to clients across the United States. Headquartered in Anderson, Indiana, Mytra Consulting is committed to delivering valuable expertise and empowering clients to achieve their goals successfully. For more information about Mytra Consulting, please visit www.Mytraconsulting.com and follow us on LinkedIn at www.linkedin.com/company/mytra-consulting/

Connectbase Media Contact
Jaymie Scotto & Associates (JSA) 
+1 866.695.3629 ext. 19 
jsa_connectbase@jsa.net

Read More
August Zehner August Zehner

Brad Seymour Appointed to Lead State Network Growth at Mytra Consulting

Anderson, Indiana – September 15, 2023 - Mytra Consulting is delighted to announce Brad Seymour to their team. Brad will assume a key role at myTRA Consulting telecom practice, focusing on forming state networks in collaboration with ILECs (Incumbent Local Exchange Carriers) and REMCs (Rural Electric Membership Cooperatives). Brad Seymour's reputation in the telecom sector precedes him, having served as the General Manager of Texas Lone Star Network (TLSN). In his fifteen-year tenure at TLSN, Brad played a central role in forging connections with forty-one rural telecom companies, ultimately creating a formidable consortium. Under his leadership, TLSN orchestrated the establishment of a state-wide fiber-optic network, bolstered by successful coordination for the purchase and deployment of crucial network infrastructure, thus facilitating the delivery of services throughout Texas.

Recognized for his vision and strategic acumen, Brad also contributed significantly to TLSN's involvement as a prominent INDATEL member. INDATEL, a network of over 400,000 fiber optic route miles and serving over 1.5 million serviceable buildings, primarily in rural and suburban America, has witnessed Brad's unwavering commitment to collaboration and knowledge sharing among its members. "I am honored to join the accomplished team at myTRA Consulting," Brad Seymour commented. "The opportunity to work alongside exceptional professionals and contribute my expertise to foster state networks in partnership with ILECs and REMCs is truly inspiring. I look forward to playing a meaningful role in furthering the growth and connectivity of the telecommunications landscape." Brad will focus on cultivating state networks, with a special emphasis on collaboration with ILECs and REMCs. Leveraging his extensive experience in telecom network planning and management, Brad will provide strategic guidance to drive operational efficiency and strategic growth in these networks.

"We are delighted to welcome Brad Seymour to our team," said President of Mytra Consulting, Justin Forte. His remarkable achievements and deep understanding of the telecom industry will undoubtedly enhance our capabilities and enable us to deliver even greater value to our clients." Heather Lermont-Pape, Chief Learning Officer of Mytra Consulting, expressed her utmost confidence in Brad Seymour's as a Telcom Consultant. "With his extensive background in Management and Telecommunications, with his passion forming state networks, Brad  brings a unique skill set that will greatly benefit our clients."

About Mytra Consulting

Mytra Consulting is an advisory services firm specializing in the telecommunications, information technology, and electric utility industries. The company offers a comprehensive range of services, including strategic planning, business development, change management, and more, to clients across the United States. Headquartered in Anderson, Indiana, Mytra Consulting is committed to delivering valuable expertise and empowering clients to achieve their goals successfully. For more information about Mytra Consulting, please visit www.Mytraconsulting.com.

Read More
August Zehner August Zehner

Telecom Industry Veteran Glenn Lovelace Joins Mytra Consulting as Management Consultant

Anderson, Indiana - August 23, 2023 - Mytra Consulting, a leading advisory services firm specializing in the telecommunications, information technology, and electric utility industries, is pleased to announce the addition of Glenn Lovelace, MBA, to its esteemed team of experts. As a seasoned and accomplished professional, Glenn Lovelace brings a wealth of experience and a proven track record as a strategic leader, facilitator, and executive coach. President of Mytra Consulting, Justin Forte, expressed his confidence in Lovelace's appointment, stating, "We are delighted to have Glenn Lovelace as part of our Management Consulting practice. His distinguished career and proven leadership abilities make him a robust asset to our firm."

Glenn Lovelace's impressive executive career spans over three decades, during which he has held prominent positions in startup, mid-size, and Fortune 50 companies, excelling in telecom, datacom, networking, services, clean energy, and high tech. With deep experience in management, product management, business development, and strategic planning, Lovelace's expertise covers a broad spectrum of key business areas. Bill Bell, Chief Operating Officer at Mytra Consulting, emphasized the value of Glenn Lovelace's expertise in various areas, stating, "Centered on management consulting and strategic planning, Glenn Lovelace's inclusion in Mytra Consulting marks a notable stride in broadening the firm's capacities and reinforcing its dedication to providing exceptional value to its clients."

Glenn Lovelace's educational background includes a Master of Business Administration (MBA) degree from Harvard Business School (HBS), and a Bachelor of Science (BS) degree in Business and Public Administration from The University of Texas at Dallas. He also holds Industry certifications, such as the AT&T Certified Industry Consultant and the Certified General Manager from NTCA - The Rural Broadband Association.

About Mytra Consulting

Mytra Consulting is an advisory services firm specializing in the telecommunications, information technology, and electric utility industries. The company offers a comprehensive range of services, including strategic planning, business development, change management, and more, to clients across the United States. Headquartered in Anderson, Indiana, Mytra Consulting is committed to delivering valuable expertise and empowering clients to achieve their goals successfully. For more information about Mytra Consulting, please visit www.Mytraconsulting.com.

Read More